DAY ZERO: THE EMBLEM COLLECTION BEGINS

Before the fabrics arrived, before the embroidery was set, before the photoshoots and final fittings—there was only vision. The Emblem Collection started as sketches on clean sheets, bold ideas pinned to moodboards, and long sessions where details became everything. This is Day Zero. The point of origin.

We approached this drop like a designer approaches a sculpture—refining, stripping back, and building with clarity. Each piece in the lineup had to be more than just streetwear—it had to communicate. The sweatpants were engineered for movement with precise proportions and soft, 100% organic cotton. The hoodie was drawn up with a two-way zipper, structured silhouette, and sharp embroidery that commands attention without asking for it.

On our studio tables, you’ll see rough outlines, handwritten notes, and fabric swatches we obsessed over for weeks. “Is this matte too flat?” “Does this thread hold the curve?” Every decision, from the angle of the crest to the stitch density of the logo, was intentional. We wanted the collection to feel composed but alive—premium in every detail, but still raw at its core.

And that emblem? It didn’t just land. It evolved. Inspired by historic insignias but stripped of ornament for a sharper, modern identity. A symbol of authenticity and elevation—a badge for those who walk their own line.

This is where The Emblem Collection took shape. Right here. In the silence of design before the volume of release.